Aligning yourself with a trusted business advisor is one of the most valuable pieces of advice that anyone can give you. Entrepreneurs are by nature mavericks—daring, inspired, “idea-people” with the grit to overcome extraordinary obstacles. They are visionaries who are empowered by an innovative idea, a passionate drive to set out on their own, and a burning desire to succeed. This independent, pioneering spirit is not only the power that drives entrepreneurial innovation, but it is also the perennial Achilles heel for entrepreneurs seeking the help of others.

Perhaps, the biggest mistake many entrepreneurs make is seeking business advice from a professional business advisor only when they are in trouble!  A truly proactive entrepreneur surrounds himself with talented people, has a realistic vision, and is able to communicate his vision. Successful entrepreneurs bring in advisors to help them architect the future, chart a course, and stay on track when things are good, not just when things are bad. If you’re starting or jump starting a business, the importance of assembling a team of business professionals cannot be overstated.

Succeeding in business demands a proactive rather than a reactive approach. Seeking business advice is a good thing — it is proactive, rather than reactive. The key to entrepreneurial success lies in the ability to plan, implement, execute, measure, and adjust. It is very difficult, in most cases, for an entrepreneur to accomplish all of these on his own. Having an impartial advisor—not an emotionally invested friend or family member—can be an asset.  Choosing a general business advisor is a serious decision. It is important that you select a business advisor who is competent, experienced and has both integrity and expertise—an individual that you can trust in this newly formed fiduciary relationship.

There are no hard, fast rules for making the decision to engage a business advisor. However, certain commonalities in business situations suggest the possible need for the advice of a business advisor:

• Management believes that performance could be better, but is uncertain on what steps to take to achieve these improvements.

• Management does not have the specific knowledge and skills necessary to solve the problems that it has identified.

• Management has the necessary knowledge and skills, but not the time or personnel to solve problems.

• Management’s efforts have not produced the desired long-term improvements.

• Management requires an independent, third party opinion, either to confirm a decision or to provide alternatives.

Often a situation requires that a business advisor be retained until in-house capabilities are enhanced by a permanent staff addition.

       Hotspot Television is a new and unique content provider of global news, music, television, film, and travel.  The television station is a platform for international entertainers, production companies, and international businesses wishing to increase their exposure in the U.S. market.  It has entered the online community as a promoter of entertaining international content, but behind the scenes it is a powerhouse for garnering distribution deals for its content providers through their strategic licensing format.

      What makes Hotspot special is that it simultaneously acts as a licensing firm, financial strategist for online tech companies, business consultant company, and content developer.  The company is only an entertainment station on the outside so as to attract new online consumers interested in global factual entertainment, however, on the inside, you will find a business that owns a patent pending ecommerce model that stretches the prominence of its content and brings market recognition to its content providers who may be newcomers on the entertainment or world business scene. 

     Right now, advertisers are clamoring to advertise on Hotspot’s station format before it even completes its station configuration because Hotspot is the first of its kind to offer a special strategy for obtaining consumer interest in posted advertisements as audiences view the international entertainment being showcased.  Hotspot’s entertainment keeps the consumers captivated as their advertiser’s postings receive recognition.  Many in the online television sector do not have a business model that balances their entertainment with their ad funding in a way that does not detract its audiences from the core content-entertainment.  The mixture of core content with advertisement is produced so seamlessly that advertisers still keep consumer recognition on their posting as the consumer stays captivated on the entertainment.  So many websites fail to keep its audiences interested in the advertising content on their sites because they cannot balance their core content with their ads appropriately.  Too much information on a site detracts a consumer away from the site’s core messages and ultimately, their advertiser’s content.  The popular adsense scheme on many sites fail to give recognition to an advertiser because of the brief time and space each advertiser receives on their saturated ad box. 

    Hotspot’s unique content, simultaneous business services, and their special ability to increase their content provider’s exposure on their site and within the U.S. market, all make Hotspot Television better than any of its competitors out there.  There estimated audience reach will be 1 million or more in their first year due to their patent pending strategies and marketing ingenious.  Could this be a new kind of youtube for the international aficionado?  Time will tell, but we are sure it will tell success for the Hotspot global entertainment brand.