Posted by: sheryl in Business News on July 26th, 2010

       Hotspot Television is a new and unique content provider of global news, music, television, film, and travel.  The television station is a platform for international entertainers, production companies, and international businesses wishing to increase their exposure in the U.S. market.  It has entered the online community as a promoter of entertaining international content, but behind the scenes it is a powerhouse for garnering distribution deals for its content providers through their strategic licensing format.

      What makes Hotspot special is that it simultaneously acts as a licensing firm, financial strategist for online tech companies, business consultant company, and content developer.  The company is only an entertainment station on the outside so as to attract new online consumers interested in global factual entertainment, however, on the inside, you will find a business that owns a patent pending ecommerce model that stretches the prominence of its content and brings market recognition to its content providers who may be newcomers on the entertainment or world business scene. 

     Right now, advertisers are clamoring to advertise on Hotspot’s station format before it even completes its station configuration because Hotspot is the first of its kind to offer a special strategy for obtaining consumer interest in posted advertisements as audiences view the international entertainment being showcased.  Hotspot’s entertainment keeps the consumers captivated as their advertiser’s postings receive recognition.  Many in the online television sector do not have a business model that balances their entertainment with their ad funding in a way that does not detract its audiences from the core content-entertainment.  The mixture of core content with advertisement is produced so seamlessly that advertisers still keep consumer recognition on their posting as the consumer stays captivated on the entertainment.  So many websites fail to keep its audiences interested in the advertising content on their sites because they cannot balance their core content with their ads appropriately.  Too much information on a site detracts a consumer away from the site’s core messages and ultimately, their advertiser’s content.  The popular adsense scheme on many sites fail to give recognition to an advertiser because of the brief time and space each advertiser receives on their saturated ad box. 

    Hotspot’s unique content, simultaneous business services, and their special ability to increase their content provider’s exposure on their site and within the U.S. market, all make Hotspot Television better than any of its competitors out there.  There estimated audience reach will be 1 million or more in their first year due to their patent pending strategies and marketing ingenious.  Could this be a new kind of youtube for the international aficionado?  Time will tell, but we are sure it will tell success for the Hotspot global entertainment brand.

Posted by: sheryl in Business on January 11th, 2010

The Academy of International Business (AIB) was established in 1959 and is todays leading association of business scholars and specialists in the field of the international business.


The Academy of International Business and has presently three thousand two hundred twenty six members in seventy four different countries all over the globe. AIB members include scholars from leading academic institutions as well as researchers and consultants. They welcome members from newly industrialized countries, industrialized countries, as well as from developing countries.


They are the leading global community of scholars for the creation and distribution of knowledge about business and policy issues. The Academy for International Business goes beyond the boundaries of single academic disciplines and managerial functions to enhance business practice and education.


The official mailing list of the Academy of International Business is the AIB-L. It carries announcements about the academy, chapters, its activities, and members. The AIB-L is also a productive venue for various calls for papers, position announcements, research requests and publishing collaborations as well as other general business posts. It is highly recommended therefore for all AIB members to subscribe. The first AIB electronic mailing list was originally maintained and initiated as the AIBNET by Tagi Sagafi-Nejad, Loyola College from November of 1994 to the fall of 1997. AIB took over the list in 1997 and has been maintaining it since then.


The Academy of International Business also houses many chapters from all over the globe and some special interest groups such as the Women in AIB (WAIB). The main aim or purpose of the chapter is to provide AIB members of a particular geographic area, the opportunities for the exchange of ideas, for professional contacts, for the presentation of research, and for discussion of matters of the same interest and concern at times and convenient places to members. The countries in the chapter list includes China, Japan, Korea, Southeast Asia, India, Western Europe, United Kingdom, Canada, USA Midwest, Northeast, Southeast, Southwest and West.


A new organization in the AIB is the Women in the Academy of International Business (WAIB). It was established last November of 2001 and is a networking group whose aim is to encourage networking among women faculty, PhD students in business studies, and administrators; they also offer a one-on-one mentoring session liking female junior faculty and doctoral students with senior women faculty and administrators as a way to increase the number of women who specialize in international business studies education administration, and research. And last but not the list, this group encourages research on gender-related issues in international business.

The Academy of International Business offers several awards throughout the year and the recipients of the awards are recognized at the AIB annual meetings.